Places that only exist for apps: store nominations, in-app events, public betas and app communities.
Promote a launch, event or offer inside the Play Store. Needs eligibility for Play's growth tools; submit more than a day ahead for review.
This one lives inside the store or an app community, so it only applies to apps. In the workspace, Groivo gives Google Play promotional content its own App Store campaign link (ct=) and Google Play referrer, so downloads from it show up in App Store Connect and Play Console.