Launching on App Store In-App Events
Places that only exist for apps: store nominations, in-app events, public betas and app communities.
- Kind
- App stores and mobile
- Type
- Store
- When
- Can wait
- Suits
- WebiOSAndroid
Event cards show up in search, on your product page and in editorial spots. A launch week challenge or a new feature drop both count.
What App Store In-App Events asks for
- Event nameup to 30 characters
- Short descriptionup to 50 characters
- Long descriptionup to 120 characters
- Event card image or video
- Start and end dates
Launching an app here
This one lives inside the store or an app community, so it only applies to apps. In the workspace, Groivo gives App Store In-App Events its own App Store campaign link (ct=) and Google Play referrer, so downloads from it show up in App Store Connect and Play Console.