Founders and developers who try new things and say what they think. A plain, honest post beats a pitch.
Add the product page first, then share how you built it in the forum.
Build story: How you built it and what you learned, told honestly. Numbers help.
Link your App Store or Google Play page, or a landing page that links to both. In the workspace, Groivo gives Indie Hackers its own App Store campaign link (ct=) and Google Play referrer, so downloads from it show up in App Store Connect and Play Console.